Unlike virtually all other signage you may see in the retail marketplace, we've chosen to use only the highest  quality, most durable materials for our products.  While we certainly could save a few bucks and manufacture our unique signage from cheaper substrates, such as colored plastic or steel with a baked enamel finish -- both chip and scratch quite easily -- instead, we've chosen to craft our products from rust-free heavy-gauge aluminum, face them with a highly durable and reflective 3M® Vinyl Sheeting for ultimate nighttime visibility, and print using only time-tested UV-resistant inks.  Proudly made here in America, and built to cheat the harshest elements, whether mounted on a sign post, mailbox post, boat dock, wall in the garage... even the office or den wall.